I help SMEs develop stronger sales skills and turn marketing into measurable sales results.
I help SMEs develop stronger sales skills and turn marketing into measurable sales results.
I help growing businesses improve sales performance through practical, tailored sales training that develops the skills, confidence and commercial capability of everyone who influences the customer journey.
With over 30 years experience across sales, advertising, media and business development, I bring real-world commercial insight to help teams communicate better, strengthen customer relationships and achieve more consistent results.
I specialise in supporting SMEs across multiple sectors including manufacturing, professional services, consultancy and media, helping them connect their people, processes and marketing activity to generate create a stronger connection between marketing activity, customer conversations and sales results.
Get in contact with me today and we will arrange a free consultation to discuss your challenges, goals and sales training interests.
I specialise in sales training for small and medium-sized businesses, where every conversation matters and every team member influences revenue.
As an experienced sales training consultant, I help small businesses strengthen:
You don’t need a large sales department to benefit from sales training. Whether your team includes dedicated sales professionals or customer-facing staff, your people are shaping customer relationships and business results every day.
My sales training courses are practical, applied and results-focused, designed so teams can implement new skills immediately in real customer conversations.
Training can be delivered onsite or online across East Anglia, including:
If you’re looking for an experienced sales trainer who understands the realities of growing an SME, and who delivers practical customised training that makes a measurable difference, I would be delighted to work with you.
“Michael’s training has helped our team refocus, improve client communication, and increase effective client-facing time — with positive feedback and measurable results.”

Communicate with confidence

Selling with energy

People Management Skills

Not sure what training your team needs most?
Let’s have a straight, no-pressure conversation about where you want to improve.
I'm not coming at this from a textbook or a single framework.
I have over 30 years experience in sales, marketing and training and as Commercial Director where I have grown, developed and led sales teams. The last 6 years I have supported businesses through customised training and practical training with some of the largest global and household brands.
This means I understand performance pressure — and how to improve results without burning people out or damaging workplace culture.

Who is this training for?
Small businesses who want to keep growing, with or without a dedicated sales team.
Is training tailored to our business?
Yes - every programme is adapted to your people, industry, and objectives.
How is training delivered?
In-person, online, or blended.
Is this suitable for non-sales roles?
Yes. Many programmes focus on enquiry handling and everyday business conversations.
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Download these practical insights to help your team turn more conversations into opportunities, improve client contact, and boost business growth.