Sales in 60 – Practical 60-Minute Sales Workshops

How to improve your closing rate:

You've built a healthy pipeline. Now it's time to turn opportunities into customers.

This workshop explores why buyers don't buy, how to recognise buying signals and practical closing techniques that can help you improve your conversion rate without simply negotiating on price.
You'll explore:

Why potential customers don't buy 

Recognising buying signals 

Handling hesitation and objections 

Closing techniques 

How to improve your closing rate

Build a stronger pipeline and exceed your targets:

A healthy sales pipeline doesn't happen by accident. 

This workshop looks at practical ways to identify new opportunities, prioritise prospects and build a pipeline without relying on expensive purchased data.
You'll explore:

• Profiling your best customers 
• Finding new prospects 
• Prioritising opportunities 
• Free online research tools 
• GDPR-aware prospecting 
• Building a consistent pipeline

Every customer interaction can influence a sale

Everyone in a business has the potential to influence the customer experience — whether they're selling, answering the phone, handling an enquiry or providing support.
This workshop explores how verbal, non-verbal and written communication can influence trust, relationships and buying decisions.
 

You'll explore:

• How customers experience communication 
• Verbal and non-verbal communication 
• Tone and language 
• Building trust 
• Handling customer interactions 
• Creating better customer experiences

Get sales and marketing working together

Marketing creates opportunities. Sales turns those opportunities into results. But when the two aren't working towards the same objectives, good opportunities can be lost.
This workshop looks at how smaller businesses can better align marketing activity with sales objectives — helping marketing generate the right interest and sales teams convert it.
 

You'll explore:

• What makes sales and marketing alignment difficult 
• Understanding your ideal customer 
• Creating better marketing and sales messages 
• Turning marketing activity into sales opportunities 
• Improving communication between sales and marketing 

Building trust that leads to business

Trust sits at the heart of successful customer relationships. Before customers buy from you, they need to believe that you understand them, their needs and the problem they're trying to solve.
This workshop looks at how to build trust quickly, strengthen customer relationships and avoid the behaviours that can undermine confidence.
 

You'll explore:

• How trust is built 
• Building rapport without forcing it 
• Understanding customer needs 
• What damages trust 
• Moving conversations towards a buying decision 
• Building longer-term customer relationships