SALES TEAM TRAINING TO HELP BUSINESSES GROW
Better Sales Performance Starts With a Better Sales Team
Sales success depends on more than product knowledge. Your team needs the confidence, communication skills and commercial awareness to build trust, handle objections and win more customers and improve conversion rates
I deliver practical, tailored sales team training that helps SMEs improve sales conversations, increase conversion rates and achieve more consistent sales performance.
Looking to improve how your business generates and converts opportunities? Find out how Sales & Marketing Alignment helps businesses connect marketing activity with stronger sales performance.
Ready to Improve Your Sales Team's Performance?
Book a free Sales Performance Review and let's discuss your business, your team and how practical sales training can help you achieve better results.
Why Sales Teams Need Training
Why Sales Teams Stop Improving
Practical Training Designed Around Your Business
Practical Training Designed Around Your Business
Even experienced sales teams develop habits.
- Markets change.
- Customer expectations evolve.
- Competitors improve.
- Without regular development, performance can become inconsistent.
Practical sales training helps your team stay confident, capable and focused on winning more business.
Practical Training Designed Around Your Business
Practical Training Designed Around Your Business
Practical Training Designed Around Your Business
Every programme is tailored to your business, your customers and your objectives.
I don't deliver generic presentations.
I create practical, engaging workshops built around real customer conversations, helping your team develop skills they can apply immediately.
What Your Sales Team will Learn:
What Your Sales Team will Learn:
What Your Sales Team will Learn:
- Sales conversations
- Enquiry handling
- Objection handling
- Confidence
- Customer relationships
- Conversion rates
- Commercial awareness
- Team communication
Why businesses choose Michael:
What Your Sales Team will Learn:
What Your Sales Team will Learn:
- 30+ years commercial experience
- Advertising and media background
- Practical—not theoretical
- Tailored for every client
- Interactive workshops
- Real commercial understanding
How does Sales Team Training Work?
'Great sales training doesn't happen in isolation. It works best when it's aligned with your business goals, sales processes and marketing activity, ensuring your team is equipped to turn more opportunities into long-term customers'
4 Steps:
1. Discovery. We begin by understanding your business, your customers and the challenges facing your team.
2. Design. Every workshop is tailored to your objectives, people and sales process.
3. Delivery. Interactive, practical training delivered onsite or online.
4. Result. Your team applies their new skills immediately, helping improve customer conversations, conversion rates and sales performance.
FAQ's
- How long is sales team training? Onsite training starts from half day sessions
- Can training be customised? All training is bespoke to your business
- Can you train experienced salespeople? Yes and they often see the greatest improvements
- Is online training available? Yes, all training can be delivered online if you prefer
- How quickly will we see results? Most clients see improvements immediately because the training is practical and designed to be applied from day one.
Client results:
More clients and better customer retention
'I was recommended to Michael by a customer he had previously delivered training to. His experience was evident - he was consulting with me rather than selling to me which matched my own business model. The initial feedback from the team was really positive - and this quickly grew to a 15% improvement to new business. When we reviewed our customer churn rate, this too had dropped. So we are winning and retaining more clients'. Mitch P
I value your privacy
I only use essential cookies to enhance your experience and refine limited marketing. By clicking Accept, you consent to our use of cookies. Privacy policy
Some Free Sales Tips?
Download these practical insights to help your team turn more conversations into opportunities, improve client contact, and boost business growth.